Luxury Volvo Universe Concept at Shanghai Auto Show

The Luxitrend.Com | by nicole

Posted : Monday - April 25th, 2011

250

130

Follow @luxitrend

13

24

get Luxitrend in your inbox

At the Shanghai Auto Show, Volvo Cars sees a masterpiece of Scandinavian design, inspired by Chinese philosophy. Concept Universe is creating more luxurious Volvo brand, make and answer the question: What is a good car with this study design and sculptural lamp, Volvo wants to test a possible new design direction for the brand since then? was acquired by Geely. With Volvos new tie to China in mind, the project director has brought a more philosophical dimension of design, as he wished for a car with the depth of the universe and as welcoming as the sunrise over a calm ocean. This soon brought out an unexpected and inspiring debate between designers and the director got what he wanted.

The depth of the grid, with its layered design, effects, stars and planetary sense, resembles the universe, while a light bar between the rear lights to reflect the color spectrum of the sun and crescent moon. Made of rubber compounds, the taillights emphasize kill a bright, almost red light burning. The lights are with his attributes, but also resistant silicone bumps and scrapes. Aniline leather seats are equipped with consummate skill, with the back made from wool of the first class, usually only found in the most exclusive events.

Open the pocket and noted the extraordinary stitchery and fabric coating in an accent color, attention to detail with Volvos. The center console and panels are made of walnut wood with details in hand-painted porcelain, giving a nod to the new owner and Volvos of old tradition of trade between Sweden and China. Contrasting craft and modern technology there is a growing appreciation of ingenious blend of design and technology among buyers of luxury cars, and the universe concept offers a fascinating contrast between traditional craftsmanship and highly advanced features. The control environment at the remote has intuitive controls and a touchscreen that is close at hand when the driver arrives at your direction. There is also a 3D full-color head-up display, originally developed for military aviation, with the speedometer, navigation system and other important information directly on the windshield, without requiring the driver to look away from his point of view or her.

Just as luxury goods, well, this project looks handmade and durable enough to withstand the test of time, “says Peter Horbury, vice president of Design at Volvo Car Corporation. We compete with the best in our species Scandinavian design original. He is unmatched in performance and technology, but without superficiality or complication. Volvo Concept debuted in Shanghai Universe is the first new design from China, Geely Volvo acquired the company in March 2010. is first shown at the IAA Shanghai, on April 19, 2011. The Concept of the Universe will be shown later in Europe and the United States.

Tweet

Tweet

Tweet

Tweet

Tweet

Tweet

Tweet

Tweet

Tweet

Tweet

Next « Amazing Interior Restaurant Design Ideas Tang Palace by FCJZ in Hangzhou China